Advisory Services

Senior, independent advisory — not software, not media buying

Five ways to engage Odin Stones, from a two-week diagnostic to an ongoing board seat. Every engagement is led by senior operators and delivers a defensible, board-ready output — not a slide deck of generic frameworks.

£7.5k–£60k

Typical fixed-scope engagement

10 days–6 wks

Typical delivery window

£3k–£10k/mo

Board-level retainer

CEO / CMO / COO / PE

Typical buyers

01 · 10–14 days · £7,500–£25,000

AI & Digital Transformation Audit

A rapid, non-disruptive audit of your AI stack, digital capability, data flows and marketing performance — pinpointing exactly where value is leaking in customer experience and marketing, and where the fastest wins sit.

Delivers: a 90-day roadmap detailing AI priorities, efficiency savings in cost of acquisition, and the levers available to grow sales — built to survive board scrutiny.

Typical buyers: CEO, CIO, CMO, COO, PE Operating Partner

Why boards commission it

  • Immediate clarity on where money is leaking and what to stop doing
  • Fast commercial uplift — quick wins releasing value within 30–60 days
  • A defensible, board-level AI roadmap aligned to regulation and risk
  • De-risks major spend before it commits to platforms or agencies
  • Unblocks commercial, digital and tech teams behind one plan

Evidence: Led the AI roadmap at Telenet (improved CLV, +3% ecommerce, €1.5M savings); delivered the £100m retail-media profit engine at TCS; AI tools recognised by Oxford, Google and Amazon.

02 · 2–6 weeks · £10,000–£40,000

Customer Lifetime Value (CLV) Growth Accelerator

A full commercial re-analysis of existing marketing and pricing activity, with an external, unconflicted view of how to drive growth across ticket size and transaction frequency to lift customer lifetime value.

Delivers: 3–10% commercial uplift, driven by retention, pricing, journey optimisation and media efficiency — not just price inflation.

Typical buyers: CEO, CMO, CCO, PE Portfolio Director

Why boards commission it

  • Revenue lift without increasing marketing spend
  • Fast results with low organisational friction
  • More efficient media and acquisition spend — lower CAC, higher ROAS
  • Stabilises revenue in slowing or competitive markets
  • PE-ready analysis that ties customer value directly to EBITDA and valuation

Evidence: Kingfisher — 27% YoY category growth and £2.6m efficiency gains across 10 countries. Sainsbury's — cross-channel uplift for 19m customers. Eurostar — £600m digital sales through CRM and CX transformation.

03 · 4–6 weeks · £15,000–£60,000

AI-Ready Marketing Organisation Blueprint

A complete redesign of the marketing organisation for an AI-enabled world — structure, roles, workflows and governance — with a practical plan to get there without adding headcount.

Delivers: a target operating model and implementation plan that makes the marketing function fit for an AI-driven world, and functional today.

Typical buyers: CEO, CMO, CHRO, COO

Why boards commission it

  • Transforms capability without increasing headcount
  • Removes team confusion around AI with clear roles and governance
  • Cuts cost and increases output through AI-driven workflows
  • Future-proofs the organisation against the EU AI Act and Digital Services Act
  • Accelerates time-to-market for campaigns and decisions

Evidence: Led Telenet's digital culture transformation across a 100+ person team in three countries; built Kingfisher's enterprise martech stack (CDP, PIM, DAM); delivered £2.6m in annual efficiency savings via AI-automated systems.

04 · 4–6 weeks · £12,000–£50,000

New Market Entry / Growth Strategy Sprint

Full market analysis, go-to-market strategy and financial model for a new category or geography, built with a small senior team rather than a large committee.

Delivers: a complete plan for entering a new market, with technology and organisational recommendations sized to the opportunity.

Typical buyers: Founders, CEOs, CCOs, PE Growth Teams

Why boards commission it

  • Reduces the risk of mispriced products, mistimed entry or wrong positioning
  • Investor-ready financial modelling for fundraising, board or PE sign-off
  • Identifies the fastest path to revenue on distribution, pricing and segment focus
  • Validates demand in weeks rather than a 12–18 month test-and-learn cycle
  • Builds one unified plan across marketing, product and commercial teams

Evidence: Community Clothing — full U.S. expansion model plus pricing and tariff strategy. PwC — £80m EBITDA uplift plan for retail transformation.

05 · Immediate retainer · £3,000–£10,000/month

Board-Level AI & Digital Advisory

Ongoing strategic guidance for CEOs and boards navigating AI adoption, digital risk and growth — an experienced external partner who sits alongside the board, not inside internal politics.

Typical buyers: CEO, Chair, NED, PE Partner, Government / Public Bodies

Why boards commission it

  • A strategic advisor who sees the whole system — tech, commercial, regulatory and organisational
  • Proactive monitoring of AI, compliance, cyber and data-ethics risk
  • A trusted external partner the CEO can speak to candidly
  • Strengthens investor confidence that AI and digital risk are being taken seriously
  • Coaching and upskilling for the senior team, and continuity across long change programmes

Have an urgent-start need?

We keep capacity reserved for one or two urgent-start engagements at any time — ideal for stabilising revenue or building momentum before year-end planning.

Discuss an engagement